„1) Who is in the room?

What is the gender diversity in the room? It should be 50/50 male female if you want to represent your consumer base in any industry
What are the experiential levels in the room? You should include individuals just entering the workforce as well as those that have been in their career for some time.
What is the ethnic diversity in the room? It should represent your global consumer base.
Do you have consumers in the room with you? Invite your customers to the table of business invention.“


2) During the brainstorming process, who gets to speak?

Do you call more on those people you know best? Spread your attention around.
Does each person get a chance to speak, or do you just automatically open up the room to whomever wants to talk? Make sure that you give each person a chance to write down their ideas — then go around the room to hear from each person.
If you don't understand a person's response, don't just move on to the next person. Stop and ask them to clarify their thinking for you.


3) What is your leadership body language? Ask yourself:
Do you look each and every person in the eye?
Do you unconsciously ratify — say, by nodding at them — the ideas that are most in line with yours?
Where do you stand? Who are you facing?


Der ganze Artikel unter:
http://blogs.harvardbusiness.org/now-new-next/2009/05/how-to-lead-better-br