Director Data Strategy, Management and Digital Performance EU (m/f/x) // REMOTE !!!
Ort: Köln, Deutschland
Letzte Aktualisierung: 19.02.2021
Aufgabenbeschreibung und Anforderungen
If so, you are what we are looking for as a co-worker for a project by one of our customers, a renowned company in the food industry. Start: Asap Duration: 6 months, extension possible Location: remote Workload: 100% Language: English Tasks: - Lead the european consumer data strategy and management, to set up the roll-out of programmatic and CRM workstreams and align a roadmap for progressive ownership of consumer data - Serve as internal "go-to-person" for the selection and implementation of tools and visualization to produce dynamic and automated solutions - Set-up and management of a performance dashboard for the european market, icluding the definition, tracking and controlling of relevant data-driven KPIs and the inclusion of a digital performance strategy - Provide insights to internal business leaders for an improvement of the marketing spendig efficiency through the digital customer journey (e.g. via analysis of data obtained from web analytics and ther sources, A/B testing on programmatic, enhancement of lifecycle management or challenging allocation decisions). - Definition of data strategies in collaboration with internal stakeholders, based on all available data sources (anonymous, enriched and identified consumer data) - [...] Requirements: - Relevant long-term experience in comparable roles with a digital marketing background - Extensive tech-knowledge and ability to communicate on eye level with IT partners and digital IT teams - Experience in project management and leadership in complex eco-systems as well as proven success in line management - Ability to develop teams and manage external partners - Nice-to-have: digital transformation and FMCG knowledge, Scrum, programmatic roll-outs - Nice-to-have: experience with the set up of databanks with SAP, Salesforce or full Google Stack - Proficient English skills, both written and spoken
ERP / CRM Systeme